英文翻译，谢谢，急用

As the bedroom, lamps and lighting tools in modern life plays an irreplaceable role This bedroom illume environment based on the contemporary bedroom lamps and lanterns design as the research object, according to the author of modern bedroom luminous environment factors in the research and design of the practice of guangdong huayi lighting plants, from the Angle of bedroom luminous environment of modern bedroom, lamps and lanterns is studied, the design of the 21st century with the design and development of guidance and role Modern bedroom lamps and lanterns design to people-oriented, bedroom luminous environment with a connection between the Bridges, lamps and lanterns of modern bedroom lamps and lanterns fundamental Therefore, the modern design research, first from the lamps and lanterns of bedroom luminous environment Modern bedroom space, family structure, modern appliances, lighting technology factors changes dramatically changed the bedroom luminous environment, especially the new light and lighting control technology has become the key factor bedroom luminous environment, bedroom luminous environment change and requirements of modern bedroom design has an important role of lamps and lanterns The new light and intelligent control lighting technology, product design simple lamps and lanterns from function and modelling design with indoor light environment to the requirements and changes from people, lamps and lanterns, with bedroom luminous environment system integration design On this basis, the paper put forward and studied based on the system of modern bedroom luminous environment of modern bedroom design new ideas, lamps and lanterns and frame, and through some successful cases in the detailed design, highlighting the light from the modern bedroom environment changes and requirement, adopt new light etc

Along with the development of modern industrial development and the progress of human civilization and material for product demand more and more high, not only has the perfect products, the use function of science, also request product modeling design form should have certain esthetic and agreeableness The essence of design is people-oriented, the modelling of lamps and lanterns, modelling design should have the features and design elements, and follow the principle of design, modelling of lamps and lanterns can make in appearance conforms to the needs of society and satisfy people's psychological need Innovation is the soul of the design, it will bring new vitality to lamps and lanterns, this paper expounded closely combining the lamps and lanterns of industrial design principle, concept and create something with the importance of innovation, in the fierce competition in the market gain advantage

Since 1879 Thomas Edison invented the incandescent light bulb, countless stylist designed lamps and lanterns, deduce dome light, floor lamp, wall lamp, table lamp, droplight, etc If the light invention has brought people living in today, lamps and lanterns is convenient, the design is based on function in lighting, more satisfy people's cultural life and emotional needs The lamps and lanterns of our design more attention than ever before, but although compared with some western countries, still have, we should realize that in the design process, the lamps and lanterns of lamps and lanterns is a will use value, cultural value and aesthetic value of the emotion, this process is injected into the human factors Based on the user's personality and social development needs, and through a lot of lamps and lanterns, analysis and theoretical reasoning based on humanistic elements to the design of lamps and lanterns, based on the development trend of regional cultural factors, emotional factors, established to express conceptualization of "and" for the design of lamps and lanterns, based on the aesthetic orientation of the humanities humanistic solicitude, elements of the lamps and lanterns of oriented design system: according to product semantics-in modelling of lamps and lanterns to symbolic significance and modelling is divided into two aspects, and entities to embody humanistic elements of lamps and lanterns Modelling symbolism, mainly through the cultural integration and emotions of formation to reflect Cultural integration, regional culture is based on analysis of key factors for the large amounts of lamps and lanterns, combined with the case analysis in promoting human factors of lamps and lanterns of design concept and connotation of subject localization process and performance, rich regional features for the foundation

还不是一般的麻烦！~~~

As a result of the difference of historical figures, customs, living environment, religious belief and so forth, there is a great cultural difference between east and west, and as the “Global Village” becoming to reality gradually, a wave of cross-culture study is triggered with the increasingly frequent culture exchange and communication between countries

1 Catering Culture

There are mainly three countries famous for its cuisine: China, France and Italy, let take a look of the basic difference of cuisines of them In catering aspect, Chinese pay more attention on the form of dishes and are particular about “the color, aroma and taste” Consequently, there are infinite changes of dishes in Chinese cooking and special attention are paid on the matching of color, aroma and taste when it comes to a particular dish In contrast, the Europeans are more practical and never do they spend any time and energy in the changes of their dishes, while more attention are paid to the nutrition and focus on the quality of the dish itself

Tableware Difference:

Folk&knife and chopsticks not just caused the difference of eating habits of east and west, it affect the life styles of east and west as well for foods being eating separately and respectively will be the result of applying folk and knife while applying chopsticks definitely matches to family members sit around the table and share same food together Western people eating separately with one’s own dinning tools when being able to eating by oneself and derive that the west are stress independence and when a western child become mature with the idea and personality that live and make a career independently By contrast, the eating-together system along with chopsticks stress the family unit that all family members eating together and stay together, thus to make Chinese have a strong family values

2 Mode of Thinking

The greatest characteristic of the oriental thinking mode is integrity while that of west people is analysis, the mode of oriental thinking, in philosophical language, is combination while the thinking mode of west is dividing The traditional Chinese philosophy pursues the harmony between man being and nature with “the unity of heaven and man” as the highest realm No matter the “nature humanization” of Confucian or the “human naturalization” of Taoist, both of them treat the man being and the nature as a organic integrity interconnected with each other, which is embodiment of integrated thinking The western focus on exploring the origin of creation and consider that the nature and man being are of eternal contradictions “Oriental stress on integrity, while the western stress on analysis”, just because of this difference of thinking method between west and east that leads to the structural difference between the English language and Chinese language Chinese emphasizes Parataxis which means the phrases and clauses are not connected by linguistic forms or linguistic means, while the grammatical meaning of sentences and logic relations are expressed by the meaning of the words or the clauses themselves, and sequence arrangement of the phrases and clauses are entirely according to the logic and the successive time action occurred However, the thinking mode of analysis makes English with the feature of Hypo-taxis, of which the phrases and clauses are connected through linguistic form or linguistic means to express the grammatical meaning and the logic relationship

3 Attitude of living

Difference on attitudes of living between the Chinese and western people are that Chinese attach importance to spiritual experience while the western people emphasize the practical utility Most Chinese stress on Intuition, introspection, transcendental reasons and ethics, with rationality and practice separating from each other, this mode of thinking causes the Chinese prefer integrity to individual, prefer the whole system to locality, prefer figurative to abstract, prefer chaos to tenuousness, and are fond of qualitative research In contrast, western people emphasize more on empirical experience and logic reasoning, and are skilled at quantitative analysis If any accident happens in China, first across in one’s mind should be the human nature and emotion, and how to win the support of public opinion, cause most Chinese believe that “A just win abundant support while an unjust get few” Therefore, for Chinese, many issues which should be resolved through law they might think it as a fuss, and they usually try to resolve these issue through influence of “friendship is priceless” and the thinking of “help a friend at losses of one’s life” as well as expect the public opinion to function as the role of the moral model For the western people, using of legal means is their customary mean to resolve dispute but not the depending onto the function of public morality

（欢迎高手指正）

In the sense of hearing experience, contrasts the strategic method which using the musical effect is often uses, but pays attention to the consideration expense group characteristic in music choice, avoids the consumer producing is weary of the feeling, Starbucks even buys a company to publish Starbucks's music specially, as well as is responsible to choose music which specially broadcasts in Starbucks in the sense of touch experience, the choice conforms to the brand characteristic decoration, for instance Starbucks even also includes the floor in the furniture and the cabinet to favor the use lignin material, lets the consumer feel lofty, steady and the warm feeling, but Starbucks's sofa is lets the human be unable to put down, sits is very comfortable the emotion marketing strategy emotion marketing is refers to through the psychological communication and the emotion exchange wins consumer's trust and is partial, lets the consumer feel and the enterprise has established the emotion link, but is not the pure transaction link The truth is very simple: The consumer has put to the emotion on own money, hoped that they pay money must put to the sentiment to them The consumer has two groups of demands: In business demand is logic, rational and practical; But in the emotion demand is perceptual, the non-logic, sometimes even is unreasonable Meets the customer in business need, usually will cause him first time to enter the gate to come and you do business - - - him to buy, you must sell But meets the customer in emotion need, will cause him to patronize unceasingly, once because in business demand will obtain satisfies, they when coming back will seek for the satisfied emotion demand the experience

翻译为：需要层次理论。

你男朋友说的是，你们之间是各种需要，详细的看下面：

马斯洛的需要层次理论

按马斯洛的理论，个体成长发展的内在力量是动机。而动机是由多种不同性质的需要所组成，各种需要之间，有先后顺序与高低层次之分；每一层次的需要与满足，将决定个体人格发展的境界或程度。 马斯洛认为，人类的需要是分层次的，由低到高。它们是：生理需求、安全需求、社交需求、尊重需求、自我实现需求

具体解释：

生理需求　　生理上的需要是人们最原始、最基本的需要，如空气、水、吃饭、穿衣、性欲、住宅、医疗等等。若不满足，则有生命危险。这就是说，它是最强烈的不可避免的最底层需要，也是推动人们行动的强大动力。

安全需求　　安全的需要要求劳动安全、职业安全、生活稳定、希望免于灾难、希望未来有保障等。安全需要比生理需要较高一级，当生理需要得到满足以后就要保障这种需要。每一个在现实中生活的人，都会产生安全感的欲望、自由的欲望、防御实力的欲望。

社交需求　　社交的需要也叫归属与爱的需要，是指个人渴望得到家庭、团体、朋友、同事的关怀爱护理解，是对友情、信任、温暖、爱情的需要。社交的需要比生理和安全需要更细微、更难捉摸。它与个人性格、经历、生活区域、民族、生活习惯、宗教信仰等都有关系，这种需要是难以察觉，无法度量的。

尊重需求　　尊重的需要可分为自尊、他尊和权力欲三类，包括自我尊重、自我评价以及尊重别人。尊重的需要很少能够得到完全的满足，但基本上的满足就可产生推动力。

自我实现　　自我实现的需要是最高等级的需要。满足这种需要就要求完成与自己能力相称的工作，最充分地发挥自己的潜在能力，成为所期望的人物。这是一种创造的需要。有自我实现需要的人，似乎在竭尽所能，使自己趋于完美。自我实现意味着充分地、活跃地、忘我地、集中全力全神贯注地体验生活。

The lamp is the room illumination implement , have the irreplaceable effect in modern life, lamp today designs that on the basis satisfying the illumination function, the cultural life and emotion wanting to have people of more satisfied individuality society too need Speculate by the fact that the magnanimous lamp example analyses sum theory , wield average material in daily life , use the simplest material to build out the environment mild and fragrant , let life have more on the sum developing trend , here basis excavating out lamp design demand thereby, temperament and interest-rization With organic union of person lamp room environment,structure brand-new out modern room lamp design design system 这个

Key words: packaging; emotion; brand marketing

Packaging is a continuation of commodity production and packaging of goods can enter only through circulation and realizing its value and use value Packaging as an important element of the marketing mix, the marketing practice of market competition into an important tool Based on the packaging of emotional factors, not only that package should include the emotional factors, but also the emotional highlight package to the emotional needs of consumers in line with a view to achieving the desired objectives