传统的英语教学只重视知识传授,自2000年起国家就对基础教育进行了改革,但中学英语教学始终没有摆脱围绕升学指挥棒转的局面。口语教学尤其是初中英语口语教学没有得到足够的重视,绝大部分教师只注重学生语法知识的积累,使得初中学生英语口语交际能力偏低。情境教学法由于为学生创设了特定的语境,不仅能活跃初中英语口语的课堂教学气氛,还能激发学生的学习兴趣,使学生的口语交际能力得到提高。可是,如何在初中英语口语课堂教学中创设合理的情境,这是一个值得研究的课题。本文在简介几种语言教学理论的基础上,根据初中生的特点指出了具体的情境创设方法和必须注意的问题。
一、 情境创设的理论基础
语言离不开社会,话语离不开语境,语境与语篇、语言系统及社会系统之间存在一种特有的关系。著名语言学家海姆斯认为:语境由八个要素组成,即情境、参与者、目的、行为顺序、语气、途径、规约和体裁。因此,语言学习一定要注意与语境的结合。情景教学法是20世纪五六十年代英国教学法专家Pittman和Palmer等人倡导的教学法。在行为主义习惯生成理论的指导下,该教学法重视语言结构,重视在语境、情景中选择、安排和提出语言项目,重视发音和语法的准确,采用重复和替换活动教授句型。该教学法通过再现真实情景,实现表达语言的意义,在语言的教学过程中发挥良好的作用。这是因为语言是通过情境表达其具体意义的,脱离了一定的社会情境,语言就难以进行交际活动,发挥其表情达意的功能。因此,语言要表达的意义取决于情境,正如语言学家韩礼德指出:对语言进行解释如不把情景看作是基本要素的话,这种解释就会显得十分生硬而没有说服力;如果我们对情景、对语言使用的社会语境有了认识,我们就能在很大程度上预见要说出的话语,而且这种预见往往靠得住。所以,语言教学的一个重要原则便是情境化即不能孤立地教词、句、篇,而是要利用一切手段将围绕词、句、篇的情境展现出来,如事件、人物、时间、地点、场景、上下文和社会文化等各种内外部条件。直观可以使抽象的知识形象化、具体化,能有效帮助学生形成感性知识。上述各种理论证明,在语言教学活动中进行情境创设可以让学生身临其境,感知具体形象,达到抽象概念实体掌握,从而激发学生学习英语的兴趣,变被动语言灌输为主动索求学习。
二、 情境创设的具体方法
1运用实物教具,体现直观情境
实物具有直观性、真实性、趣味性等特点,如果在情境 教学设计 中利用恰当的实物教具,通过教师的演示,将有利于将教学过程直观化、具体化。因为实物直接来自于学生的生活,一看到实物就觉得熟悉,对新知识的理解掌握自然就更快,如教学taller /shorter than 这样的句型时,可以将先准备好的世界第一高人鲍喜顺的照片呈现给学生,问:Who is he (He is Bao xishun) Yes, he is the tallest man of the world Who knows his height (He is 236centimeters tall)而后拿出世界第一矮人何平平的照片,问:Who is he 等等,再结合班上学生的身高进行引导。这种边演示边呈现目标语的方法,学生易于掌握且学后不易忘记,因为它有机结合形象思维和直接思维,对目标语进行直接有效的输入,帮助学生战胜母语干扰,从而提高学习效率。
2利用电教媒体,激发学生兴趣
电教媒体充分运用了现代科学技术的视听等三维手段,使得创设的情境更为形象、生动、逼真。随着科技的发展和中学多媒体设备的普及,录音、幻灯、DVD、计算机多媒体辅助教学等各种电教媒体纷纷出现在英语课堂讲授当中并深受学生喜爱。这些电教媒体的介入,为创设语言环境提供了有利条件,使学生在课堂中从被动的学习者转变成积极的参与者。除此之外,英语教师还可以从互联网上下载资源,将文字、、音乐、动漫等结合起来,发挥光、声、形、色等多重元素的作用,创设图文、声像并茂的情境,使课文文体鲜活起来,从而充分调动学生的多个感觉器官感受和理解话语情境。我们还可以根据不同的电教媒体的性能与教学对象、教学目标、教学内容的不同,采用不同的电教手段,创设最合适的英语课堂情境,达到教学过程的最优化。许多实例证明,在英语教学尤其是口语教学中运用电教媒体,能使孤立的教学内容趣味化、交际化和生活化,从而能有效刺激学生的口语表达欲望,切实提高口语表达能力。
3运用体态语言,趣化语言情境
体态语(Body language)又称为身势语,是非语言交流的一种主要形式,是指人们在交流过程中用来传情达意的面部表情和身体动作等。 教师在课堂中良好的教态和体态对引导学生的形象思维,提高学生听、说、读等语言能力起着重要的作用。一个有经验的教师要善于借助体态语等非语言行为进行语言教学。 有学者曾指出要根据英语教学内容,营造适合场景,调动学生五官和情感投入到学习中,使其在轻松愉快的气氛中掌握语言点。根据初中生的性格、年龄特点,为了达到情境教学的目的,教师可以采取夸张的表情、手势、动作等体态语言,来帮助学生对语言目标的理解和掌握。
比如:初学感叹句,一开始教师可以假装用手敲石头,然后手痛,缩手皱眉头说:What a hard stone /how hard it is! 接着教师做出吃松软蛋糕的样子,陶醉地说:What a soft cake! How soft it is! 待学生对感叹句有点印象后,借助体态语言,教师可以分别演绎吃酸杨梅、喝辣椒水、饮蜂蜜和尝苦瓜等不同情境,让学生一一用感叹句来叙述,并引导学生边表演边说出大量的感叹句。
此外,还可以通过编写短剧故事的方法来创设真实背景,让学生积极投入到情境中练习口语。因为对于十几岁的具有强烈的表演欲和动手欲英语初学者来说,巧妙地把课文编成一部贴近青少年日常生活的短剧或故事能激发他们学习英语口语的兴趣。
三、 情境创设需注意的问题
1情境创设应以课本为依托,贴近交际实际
情境教学一定要紧贴课文,做到难易适中,长短恰当,达到复习旧知识、教授新知识的目的。教师应利用各种方式最大限度模拟出课文的真实情境,使学生能够感知、体会和理解课文语言所负载的含义,一切超过了课文大纲的语言点不应该搬到课堂上去,以免加重学生的负担。创设的情境要轻松愉快并且贴近生活,有利于促进双方(师生)相互理解和表达思想,能激发学生说英语的欲望且易于表达。需要指出的是,轻松愉快的情境教学是英语口语教学的一个良好氛围和教学手段,但绝不是我们的终极目标。很多教师一味追求情境教学的轻松愉快甚至课堂哄堂大笑的效果,忘却了情境教学的终极目的是提高学生的英语表达能力。于是,他们在课堂设置上就会轻重不分,本末倒置,往往一堂课下来,学生只记住了“笑料”,对要讲授的语言点却印象模糊。所以,情境创设要力求生动有趣,要突出课文教学的语言内容和重点,达到锻炼学生英语口语表达能力的终极目的。
2情境创设的选材应具有发散性和可拓展性
语言学习的最高境界不是学会了多少句话,而是能把学会的每一句话拆、散、转、变、重组为各种不同交际场合所需的表达。因此,在情境创设时,我们应注意选用发散性强,拓展性高的例子,而应避免选用单一、偶发的题材。
3情境创设应正视学生口语表达能力差异
情境创设的语言难度应适中,要对学生实行因材施教。学生口语表达能力因为语言环境,学习背景,自身努力程度甚或先天条件的不同而存在较大差异,因此,教师在进行情境创设时应充分考虑该因素,把握好所创设的情境中的语言点。更为重要的是,在课堂中应用所创设的情境时,既要重视口语表达能力好、参与热情高的学生,也要积极鼓励口语表达能力弱、腼腆内向的学生,并予以适度的表扬。分组活动时,也要充分考虑该差异,做出合理的安排。必要时,老师可以介入分组情境语言:介入口语表达相对流畅的,有意识的拓展语言点和应用范围;介入口语表达相对弱的,予以提示和鼓励,帮助其掌握情境中的核心语言点。
可见,在初中英语口语课堂教学中创设情境是现代外语教学理论的新成果,是语言学习的一种有效途径。然而,情境的创设要注意方式方法,把握一定的原则,注意与教学内容和学生实际相结合。这样,初中学生的英语学习兴趣和热情就可以得到激发,口语能力就可以得到提高。
参考文献
[1] D H Hymes Foundations in Sociolinguistics : An Ethnographic Approach Philadelphia:University of Pennsylvania Press1994
[2] 周淑清,韩幼萍,张金秀初中英语教学模式研究北京:北京语言大学出版社,2004
[3] MAKHallidayLanguage as Social Semiotic:the Social Interpretation of Language and MeaningLondonE A1978
[4] Richards,JCPlatt,J& Platt,HLongman Dictionary of Language Teaching & Applied LinguisticsBeijing:Foreign Language Teaching and Research Press, 2000
[5] Harmer,JHow to Teach EnglishBeijing: Foreign Language Teaching and Research Press,2000
(责任编辑刘永庆)
表示情感态度的英语词汇如下：
1、Love。
2、Hate。
3、Happy。
4、Sad。
5、Angry。
6、Excited。
7、Jealous。
8、Envious。
9、Pleased。
10、Delighted。
11、Displeased。
12、Disappointed。
13、Satisfied。
14、Dissatisfied。
15、Impressed。
学习英语的方法
1、学习英语语法：英语语法是英语学习的基础，通过学习、掌握英语语法规则，可以在学习英语的过程中更准确无误地表达自己的意思，逐渐提高英语能力。
2、大量阅读英文资料：阅读英文资料可以帮助训练听力和词汇量，并且可以了解到英语的表达方式和用词特点，从而提高自己的英语交际能力。
3、听力练习：通过听英语音频材料，如英语新闻、电视剧、**、音乐等，可以训练自己的听力，并掌握英语的发音和语音规律。
4、学习常用词汇：学习常用词汇是掌握英语基础的关键，可以通过使用词汇书或词汇APP等工具来积累单词。
5、口语练习：通过模仿和练习，可以提高英语口语表达能力。可以找一个英语学习伙伴或者志同道合的同学，一起进行英语口语练习和对话，也可以通过参加英语角等线下活动来提高口语表达能力。
2010-10-30 16:15:17 来自: 夏花(生如夏花之绚烂)
愿天下有情人终成眷属，前生注定，喜结良缘。新婚大喜！百年好合！
愿你俩用爱去缠着对方，彼此互相体谅和关怀，共同分享今后的苦与乐。敬祝百年好合永结同心。
珍惜这爱情，如珍惜着宝藏，轻轻地走进这情感的圣殿，去感受每一刻美妙时光。
愿你俩用爱去缠着对方，彼此互相体谅和关怀，共同分享今后的苦与乐。敬祝百年好合永结同心。
两情相悦的最高境界是相对两无厌，祝福一对新人真心相爱，相约永久恭贺新婚之禧！
今天是你们喜结良缘的日子，我代表我家人祝贺你们，祝你俩幸福美满，永寿偕老！
灯下一对幸福侣 洞房两朵爱情花金屋笙歌偕彩凤洞房花烛喜乘龙
相亲相爱幸福永，同德同心幸福长。愿你俩情比海深！
祝你们永远相爱，携手共渡美丽人生！
恭喜你们步入爱的殿堂。祝百年好合！
真诚的爱情的结合是一切结合中最纯洁的，祝福你们
愿你俩用爱去绾着对方，彼此互相体谅和关怀，共同分享今后的苦与乐。敬祝百年好合永结同心！
十年修得同船渡，百年修得共枕眠。于茫茫人海中找到她，分明是千年前的一段缘，祝你俩幸福美满，共谐连理。
恭喜你找到共度一生的灵魂伴侣，婚姻是人生大事，相信你做出的会是最明智的决定，有了爱的结晶生了可爱的宝宝，别忘了请我吃油饭喔！
愿爱洋溢在你甜蜜的生活中，让以后的每一个日子，都象今日这般辉煌喜悦！
美丽的新娘好比玫瑰红酒,新郎就是那酒杯恭喜你!酒与杯从此形影不离!祝福你!酒与杯恩恩爱爱!!美丽的新娘就好比是一杯玫瑰红酒而新郎就是那红酒杯就这样二者慢慢品那融合的滋味恭喜你!酒与杯从此形影不离!祝福你!酒与杯恩恩爱爱!!十年修得同船渡，百年修得共枕眠。于茫茫人海中找到她，分明是千年前的一段缘，祝你俩幸福美满，共谐连理。
整个校园里,到处都是琅琅的读书声。下面是我给大家整理的校园情景英语对话，供大家参阅!
校园情景英语对话篇1
张：Hello,everybody!
赵章周：Hello,lisa!
张：What do you think about college life
你们觉得大学生活怎么样
章：My life in this college is very busy I join many activities in my spare time I make friends with everyone whom I meetOver class,I often play basketball with classmates Some times,I involve in the college play
我的大学生活非常忙碌，在课余时间参加了很多活动，喜欢交很多朋友，课后，我经常跟同学们打篮球，有些时候，我参与大学活动
赵： Wow, your college life is very rich
哇，你的大学生活真丰富
张：What about you ,zhaoyun
那你呢，赵
赵：I like Travelling ,so from life at university,I travelled to Xiamen,Yunnan,shangdong with my friendsOn weekends I likeshopping,reading and seeing English moviesHowever, I learn how to balance entertainment and study
我喜欢旅游，所以在大学期间我跟好朋友去了厦门，云南还有山东，在周末我喜欢购物，看书，看英文**。但是，我学会如何平衡学习和娱乐。
张：Yeah! I like traveling,too I've been to Singapore and I can not forget their fresh fruit Singapore is a small country in Asia, also a good environmental protection country how about you,zhoulin
耶!我也喜欢旅游。我去过新加坡，对那的新鲜水果难以忘怀，新加坡是亚洲很小的国家，也是个环境保护型国家。你呢，zhoulin
周：To be honest, the student Union is a good place where one can develop social skills, get his abilities trainedI take part in many student activitiesFor example, I’ m a volunteer, teaching the kids to learn to dance and writeI think it’s meaningful for everyone to give a hand to others
老实说，学生会是一个很好的地方，一个可以发展社会技能，锻炼自己能力。我参加了很多的学生活动。例如，我是一个志愿者，教孩子们学习舞蹈和写。我想每个人都给别人的手是有意义的。
张：I can not agree with you more When I was in high school, I had dreamt of having a wonderful life in college I think the college life is not the same as high school life My life in university is busy but valuableYou can see that study brings me knowledge, student activities improve myself, library changes my horizons, the others things make me independent
我非常赞同你，在我上高中的时候，我很向往美好的大学生活。我的大学生活忙碌但是有意义，你可以看到，研究带给我知识，学生活动提高自己，图书馆改变了我的视野，其他的事情让我独立。
章：Do you have any show
你们有参加什么表演吗
张赵周：No!
没有!
章：What impressed me most is New Year’s day partyin that party,I played an important role in the play I heard everyone who were in there gave me the most loudest applause I was excited at that momentThis is also a stage I can broaden my knowledge and increase my experience
我印象最深的是新年晚会，在晚会上，我在剧中扮演重要角色。我听到有人在给我的最热烈的掌声。我在那一刻兴奋。这也是一个阶段我可以扩大我的知识和经验的增加。 赵： You are wonderful!
你好棒!
章：Oh，Thank you very muchDo you think the college study has any difference
噢，谢谢。你认为大学的学习有什么不同吗
赵：OkI think the college study has many differenceThe teachers always let us study ourselves,and they don’t oversee us stricklyWe must learn to how can we study hard by ourselvesAt other times,I often read the books after the classes and recite the important parts 是的，。我认为大学学习有很多差异。老师总是让我们自己学习，他们不严格监督我们。我们必须学会如何通过自己的努力学习。在其他时候，我经常在课后阅读背诵书籍重要部分。 周：I’m from Wenzhou, Wenzhou and Hangzhou is not the same as the local customs and foods So I often find Food and to share with friends on weekends back
我来自温州。温州和杭州的风土人情和食物不尽相同。所以我经常会在周末去寻找美食跟朋友一起分享。
张：In a word ,everyone’s college life is different,each have their own wonderfullet us enioy the college life
总而言之，每个人的大学生活不尽相同，每个都是精彩的。让我们好好享受大学生活吧。
校园情景英语对话篇2
A: Nice to meet you! Honorific Mrs Johnson Welcome to University of Shanghai for Science and TechnologyMy name is TomToday, I will give you a tour around our beautiful campus B: Nice to meet you! Tom Think you very much for your treat A: Mrs johnson, please follow meOur campus can be traced back to University of shanghai founded in 1906 She a history of 109 years B: Oh! So long for her history! She must have a strong sense of history I like it ! A:Of courseThe road we walk on is named afterzhan’en avenue Along this avenue you will see somebeautifulancient buildings
B: Great! I look forward to them zhan en! it sounds like a chinese name isn’t it A: Yes,it is His fullname is zhan en Liu He was the first chinese president of University of Shanghai after 1928 Pepole named the avenueto commemorate him B: He must be a giant What is the building of right It is very grand A: It is the comprehensive teaching building of our university It consists of four parts and provides a place for almost half of the teaching activities Mrs johnson, please follow me and walk on
B: Ok Let’s go Tom,there are so many trees along the avenue It looks like we are walking in the forest A: Right There are a considerable number of trees in our campusCamphor tree is the most common kind of tree They can sen fortha delicate fragrance It makes pepole in a cheerful frame of mind Our campus also hasa large area of greenbelt It makesour campus full of vitality B: I can feel it It is very wonderful to live and study in here A: Mrs Jhonson,now, we arrive at the International Cultural Park of HujiangShe is an international cultural community, and consists of seven different styles of old buildingsShe reproduces the original style of University of Shanghai historic districtAnd she is not only a multicultural exchange center, but also will be open to the whole school teachers and students to open the international culture learning, experience base
B:Wow,it’s very good! Can you tell me more about it A:Sure, it is my pleasure Our University is the predecessor of the University of Shanghai, originated in the Church UniversityIn the campus,there are many Gothic buildings thosesmall villas presented in front of us have respectively have two to three layers, a slope of the roof, dormer windows, windows with ornate brick arch,
indoor with brick fireplaceseven single villa although are different, but they all reflect the United States characteristic villa style features B: They are so beautiful May I have some group photos with those ancient buildings A: Sure, You are welcome B: Tom , they are so beautiful that I will never forget them A: It is an honour to me for you like them Mrs Johnson,our tour is end Wish you have had a good time B:Yeah,your campus is beautiful I hope I could have a chance to study here, you are so happiness, Tom
A:Thank you ,Mrs Johnson We welcome your arrival at any time
校园情景英语对话篇3
After lunch, Han Meimei and Li Lei are having a walk
H: Don‟t tell me this is your whole life, only filled with study and work Do you recreate yourself
H:别告诉我这就是你生活的全部内容，只有学习和工作，你休息娱乐吗 L: Sports and recreation have always been a part of my life, either in high school or in university now I‟m good at playing basketball
L：运动和娱乐一直是我生活的一部分，不管是在高中还是现在在大学，我篮球打得 很好。
H: Do you play in the intercollegiate games
H:你参加校际比赛吗
L: No, basketball is only my hobby, but I do participate in freshman intramural competition It‟s a good chance to get acquainted with a large number of classmates L:没有，篮球只是我的业余爱好，但我的确参加了新生校内比赛，这是个能结识很 多同学的好机会。
H： I think so From American films and my personal experience, I can see that American high schools and universities always give prominence to sports competition
H:我也是这么想的。从美国**和我的亲身经历来看，美国高中和大学一直都很注 重体育比赛。
L: Harvard is no exception It believes that a comprehensive athletics program provides physical, social, and emotional benefits that is vitally important in a highly competitive educational environment
L:哈佛也不例外。它相信一项竞技运动项目有益于学生的身体、社交和情感，在这 个竞争很激烈的教育环境下，这些素质是相当重要的。
H: Sure I have the same feeling You know, study sometimes is one‟s own matter Often students can‟t feel the pressure of competition in study So the longer students stay in school, the more naive or even lazier they will become
H:肯定了，我有同感。你知道，学习有时候是一个人的事情，学生在学习的时候经 常感觉不到竞争压力，所以学生在学校呆的时间越长，就会变得越幼稚甚至懒散。
L: If you participate in athletics, you will value cooperation, competition and victory very much
L:如果你参加了竞技运动，你就会非常重视合作、竞争和胜利。
H: The goal of education is to produce all-round people, mentally and physically There must be many other athletics in addition to basketball
H:教育的目的就是要培养综含型人才，不管是心智上还是体力上。除了篮球肯定还 有很多其他体育运动吧。
L: The range is wide, from men's sports to women‟s sports, from basketball, baseball, football, soccer, volleyball, golf, ice hockey，lacrosse, to sailing，skiing, swimming and diving, water polo, and wrestling, etc
L:范围很广泛，从男子体育到女子体育，从篮球、棒球、美式足球、英式足球、排 球、高尔夫球、冰球、曲棍球到帆船运动、滑雪、游泳和跳水，很多。 H: Are these all competitive athletics
H:这些都是竞技体育项目
L: Not really You don‟t have to do sports to participate in large games You can just join some clubs which will hold some small-scaled competitions
L:也不完全是，你没必要为了参加大型体育比赛而做运动。你可以只参加一些俱乐 部，这些俱乐部也会举行一些小型比赛。
H: That‟s good news for me
H:那对我来说是好消息。
L: Harvard offers students many ways and facilities to do sports If you don‟t want to compete with other, and just would like to take recreation to relax, you can go to the recreational centers
L:哈佛为学生提供了很多运动项目和设施。如果你不想比赛，只想休息放松一下， 你可以去休闲中心。
H: What if I want to learn something new, like yoga
H:如果我想学点新东西呢，比如瑜伽
L: You do have a lot of question Don‟t worry, there are Personal Training services which will help you achieve your health and fitness goals
L:你问题还真多。别担心，有个人培训服务，可以帮你达到健身目标。 H： What a colorful university life
H：大学生活真丰富多彩。
L: This is only a small part Our life will be incomplete if there are no movies, music, books, foods, and things like that
L:这只是一小部分。要是没有**、咅乐、书、美食之类的东西，我们的生活会是 不完整的。
H; Can I enjoy all these things at Harvard
H:在哈佛我可以享受所有这一切吗
L： That‟s out of question We need entertainment You can find anything you want in Harvard Square: movie theaters, music clubs, bookstores，clothing shops, restaurants, and so on
L:没问题。我们需要娱乐，你可以在哈佛广场找到你想要的一切：**院、音乐俱 乐部、书店、服装店、饭店等等。
H： Everything I‟m always fond of black jazz, but I haven‟t got a chance to appreciate real jazz music
H:所有的我一直都很喜欢黑人爵士音乐，但一直没机会欣赏真正的黑人爵士音乐。
L: I recommend The Regattabar It opened in 1985 and since then it has become the leading jazz club not only in Boston, but in New England as well Boston
magazine bestowed its “Best of Boston” award thirteen times naming The Regattabar “Best Jazz Club” and in 1998 inducted The Regattabar into its “Best of Boston Hall of Fame‟‟
L:我推荐Regattabar爵士俱乐部。它1985年开业，从那以后就一直是波士顿甚至 是整个新英格兰地区的第一爵士俱乐部。〈波士顿志13次授予它“波士顿最佳” 奖项，指定它为"最佳爵士俱乐部‟‟，并在1998年把它列为„„最佳波士顿名人堂”。
H： Wow, Harvard Square is really something If we scour the Square carefully, perhaps we can have some unexpected gains Don‟t dilly-dally, let‟s go What a wonderful day! Hurry up!
H:哇唔，哈佛广场还藏龙卧虎呢。如果我们仔细捜寻的话，很可能有意想不到的收 获。别磨蹭啦，走吧。多么美好的一天啊I快点!
想学习 商务英语 里一些比较实用的 英语情景对话 吗下面我为大家带来有关代理商务英语情景对话，欢迎大家学习!
有关代理商务英语基本表达
1 I would like to discuss with you the problem of agency for your electric fans
我想同贵方商谈你们电风扇的代理问题。
2 I wonder whether your firm is represented in our country
我不知道贵公司在我国是否有代理。
3 We should be glad if you would consider our application to act as agents for the sales of your products in our country
如果贵方能考虑我们的申请使我们成为贵公司产品在我国市场的销 售代理的话，我们会很高兴的。
4 We are pleased to offer you a sole agency for the sale of our products in your country
我们很乐意指定你们成为我方产品在贵国的独家代理。
5 We are pleased that you are prepared to appoint us as your sole agent for your products
对贵方有意指定我们成为贵方产品的独家代理，我们感到很高兴。
6 We're favorably impressed by your proposal for a sole distributor
对贵方建议由我方担任独家经销商一事，我们颇感兴趣。
7 Thank you for offering us the agency for your products and appreciate the confidence you have placed in us
谢谢贵方提出让我们代理你们的产品，我们很感激你们对我们所表示的信心。
8 If you give us the agency， we should spare no efforts to further your interests
如果贵方给予我们代理权，我们将不遗余力为贵方争取利益。
9 As your agents， we'll make greater efforts to push the sale of your products
作为你们的代理，我们将会更加努力地推销你方产品。
10 We appreciate your efforts in pushing the sale of our electric fans
我们感激贵方在推销我方电扇产品方面所做的努力。
11 I'm afraid we can't agree to appoint you as our sole agent because the annual turnover you promised is too low
恐怕我们不能同意指定你方作为我们的独家代理，因为你方所承诺 的年销售量太少了。
12 We will increase our turnover if you appoint us as your sole agent
如果你方指定我们作为独家代理，我们将增加我们的销售量。
13 We'd like to sign a sole agency agreement with you on your electric fans for a period of three years
我们想同你方签订一项为期三年专营电扇的独家代理协议。
14 As our sole distributor， you are not expected to handle the sale of similar products of other origins
你方作为我们的独家经营商是不允许经营销售其他类似产品的。
15 I think you know already that I want to discuss the representation for your alarm clocks
想必你已知道，我想和你方商谈闹钟的代理事宜。
16 We usually get a 10% commission of the amount on every deal
通常我们取得的佣金是每笔成交额的10%
17 According to your estimate， what is the maximum annual turnover you could fulfill
据你估计，你能完成最大年销售量是多少
有关代理商务英语情景对话代理英语情景对话1：
A： First of all， I would like to thank you for your kind invitation to visit your beautiful country I hope my visit will help to promote a friendly relationship between us
B： We've been looking forward to your visit It is a great pleasure for us to have you as our guest It is always more convenient to discuss things face to face
A： I would like to tell you that my clients are very satisfied with the last delivery of your slippers The styles and colors are very much to the taste of our market
B： We've received some similar comments from other Australian firms too
A： I understand you are selling the same products to some other Australian importers This tends to complicate my business As you know， I am experienced in the business of slippers and
enjoy a good business relationship with all the leading whole- salers and retailers in that line I have a mind to expand this business in the years to come One of the reasons of my visit here is to sign a sole agency agreement with you on these items for a period of 3 years As it is to our mutual interests and profit， I am sure you'll have no objection to it
B： We appreciate your good intention and your effort in pushing the sale of our slippers As you know， the demand for this item in your market is quite substantial However， according to our records， the total amount of your order last year was moderate， which does not warrant an agency appointment Unless you
increase the turnover we can hardly appoint you our sole agent
—— 首先，我想感谢你盛情邀请我访问你们美丽的国家。我希望这次 访问将有助于促进我们之间的友好关系。
—— 我们一直在盼着你的到来。有你来做客，真是我们的荣幸。面对 面的谈判总是比较方便。
—— 我想告诉你，我们的客户对你方的最后一批拖鞋非常满意。拖鞋 的式样和颜色很符合我们市场的需要。
—— 我们从其他澳大利亚公司那里也听到了类似的反映。
—— 我知道你们也向其他澳大利亚进口商出售同样的产品。这使我们 的生意很难做。你知道，我方在经营拖鞋业务方面很有 经验 ，而 且和这一行业中的所有大批发商和零售商有很好的业务关系。我 打算将来扩大这项业务。我来访的原因之一就是想和你们签订一 项为期三年的独家代理协议。这符合我们双方的利益，我确信你 方不会有任何反对意见。
—— 谢谢你方好意以及在推销我方拖鞋上所做的努力。但是你知道你 方市场对这一商品的需求很大。然而根据我们的记录，你方去年 的订货总量不大，不够资格做代理。除非你方增加营业额，我们 无法指定你方为我们的独家代理。
A： I'll come to that My proposal is： Plastic slippers of all sizes 50， 000 pairs annually within the area of the whole Australian market We expect a 5% commission， of course
B： As far as I remember， we sold about 40，000 pairs last year to you alone Don't you think this annual turnover is rather conserva- tive for a sole agent
A： Well， I admit I always do business on the safe side Could you let me have your proposal then
B： Let's put it this way I propose a sole agency agreement for
Ladies and gents plastic slippers (excluding children's) for a duration of 3 years; 60，000 pairs to be sold in the first year， 70，000 pairs in the second year， and 80，000 pairs in the third year， the area is to be within the continent of Australia (excluding any neighboring island)， commission 5%
A： You certainly drive a hard bargain， Mrs Brown
B： On the contrary， Mr London， we value your friendship more than anything else We both understand our slippers are very popular in your market on account of their superior quality and competi- tive price And with the sole agency in your hand， there will be no competition and you can easily control the market， which would naturally result in bigger sales I'm sure you can fulfill the agreement without much difficulty
A： Well， if you put it this way， I'll have to comply When shall we sign the contract， Mrs Brown
B： Tomorrow afternoon
A： Tomorrow afternoon will be fine
—— 我就要谈这一点。我的建议是：各种尺寸的塑料拖鞋，每年销售 五万双，地区是整个澳大利亚市场。当然，我们希望有5%的佣金。
—— 我记得，光去年我们就向你们出售了大约四万双拖鞋。对独家代理 来讲，你不认为这个年销售量数字太过保守了吗
—— 是，我承认我做生意从来谨慎从事，那么我听听你的建议，好吗
—— 这样说吧，我建议订一个专销男、女塑料拖鞋(不包括童鞋)为期 三年的独家代理协议，第一年销六万双，第二年销七万双，第三年 销八万双，地区是整个澳大利亚(不包括任何邻近岛屿)，佣金是 百分之五。
—— 你真会还价，布朗夫人。
—— 恰恰相反，伦敦先生，我们很珍惜你方友谊。我们双方都知道我们 的拖鞋价廉物美而畅销于你方市场。你取得了独家代理权之后，你 就可以轻而易举地控制市场，没有其他竞争，其结果自然是销售量 增大。我确信你完成这一协议不会有任何困难。
—— 好吧，如果你这么说，我只好同意了。布朗夫人，我们什么时候签 协议
—— 明天下午。
—— 行，明天下午。
代理英语情景对话2：
A： I think you know already that I want to discuss the representa- tion for your alarm clocks
B： Yes， Mr Bergerson You mentioned that in your letter To tell you the truth， your proposal surprised us
A： Is that so Anyhow I want to go over the details with you in person， so you can give my suggestion thorough consideration Our firm specializes in this line of business We have six sales representatives， who are on the road all the time， covering the whole of the European market
B： Do you sell direct to shops
A： Yes， we specialize in handling clocks and watches of all sorts We have well established channels of distribution and we canvass the retailers direct， without any middlemen
B： Do you keep a stock of these things
A： In some cases， such as the wristwatches， which always have a steady market， we keep a stock in London and act as distributors as well as agents Generally， however， we pass on the orders of our clients to the manufacturers for supply We are paid for our service， of course
B： That is， your commission
—— 想必你已知道，我想和你商谈你方闹钟的代理问题。
—— 是的，博格森先生，你在信中有提到。说实话，你方的建议使我们 有些意外。
—— 真的吗我想亲自同你谈谈细节问题，这样你可以好好考虑我的建 议。我们公司专营这项业务，有六名销售代表常年在外，负责整 个欧洲市场。
—— 你是否直接销售给商店
—— 对，我们专营各类钟表。我们有良好的销售 渠道 ，不通过任何中间 商直接向零售商推销。
—— 你们有库存吗
—— 有的商品如手表，市场很稳定，我们在伦敦有库存，经销商品兼作 代理。然而，一般来讲，我们把客户的订货单交给制造商去供货。 当然，我们根据所提供的服务取得报酬。
—— 那就是你们的佣金。
A： Yes， our commission is very reasonable We usually get a 10% commission of the amount on every deal
B： Our agents in other areas usually get a 3-5% commission
A： The European market is not familiar with your products You have competitors from Japan and other continental countries At the beginning of our campaign， there is sales resistance to overcome， we must send out salesmen to do a lot of traveling and spend a considerable amount of money on advertising in news- papers and TV programs A 10% commission will not leave us much
B： According to your estimate， what is the maximum annual turn- over you can fulfill， in round figures， of course
A： We will always do our utmost to enlarge the business， as our remuneration increases with the turnover， but we will not guar- antee anything， at least not to begin with
B： We appreciate very much your intention to push the sale of our products But our suggestion to you， Mr Bergerson， as a
preliminary step， is to do a little research into the market……
—— 对，我们的佣金很合理。通常我们取得的佣金是每笔成交额的10%
—— 我们其他地区的代理商通常拿到百分之三到五的佣金。
—— 欧洲市场对你方产品不熟悉。你们要对付日本和其他大陆国家的竞 争对手。在推销活动的开始阶段，需要克服销售方面的阻力，我们 得派出推销员到处出差，并且耗费大量资金在报纸上和电视节目里 登 广告 。百分之十的佣金对我们来说不算宽裕。
—— 据你估计，你能完成总的年销售量是多少当然讲个整数就行了。
—— 我们当然将竭力扩大业务，因为随着销售量的增加，我们的利润也 会上升。不过我们不想作出保证，至少在开始阶段不行。
—— 谢谢你们有意推销我们的产品，但是博格森先生，作为第一步，我 们建议你们在市场上做一些调查研究工作……
A： Do you mean to say you refuse us the agency
B： Mr Bergerson， you leave us no alternative We can not give you an exclusive agency of the whole European market without
having the slightest idea of your possible annual marketing turnover Besides our price is worked out according to the costing A 10% commission means an increase in our price We must have the reaction of the buyers in this respect
A： Oh， that's just too bad I intended to make great efforts in selling your products
B： Well， we can still carry on our business relationship without the agreement To start the ball rolling， we will provide you with price lists， catalogues and some samples Only when you have a thorough knowledge of the marketing possibilities of our products， can we then discuss further details
A： Ah， Mrs Miller， but in this case am I covered
B： Oh， yes We will give you a 5% commission on every transaction
A： All right， but I'll be back again for the Autumn Fair And then I hope we can see eye to eye about our commission and the terms of the agency
B： Very good We will discuss the matter again at the next Fair
—— 你的意思是说，你拒绝我们做代理
—— 博格森先生，你让我们没有选择了。我们不能连你方每年可能销售 多少都不知道就给予你们整个欧洲市场的独家代理权。 而且我方价 格是根据成本而定的。给予百分之十的佣金就意味着我们的价格要 提高。我们必须知道卖主在这方面有什么反映。
—— 那太糟糕了，我本想努力推销你们的产品。
—— 不过，即使没有这个协议，我们仍然可以继续发展我们之间的业务 关系。作为开始，我们愿意给你方提供价目单、目录册和一些样 品。等你们全面了解我们产品的销售可能性后，我们才能进一步商 谈。
—— 好吧，米勒女士，那么我有没有佣金呢
—— 当然有，每笔交易，我们给你5%的佣金。
—— 行，我到秋季交易会再来谈。我希望到那时候我们能在佣金和代 理协议的条款上取得一致意见。
—— 好，我们下次交易会再谈。
代理英语情景对话3：
A： I'm pleased to meet you again， Mrs King
B： Pleased to see you， too， Mr Brown
A： You've had a good trip， I hope
B： Yes， a very pleasant journey， thank you
A： It's been a full two years since we last saw each other
B： So it is， I've come again to renew our sole agency agreement for another 2 years
A： We shall be pleased to talk the matter over with you You've done very well in fulfilling the agreement
B： I'm glad you're satisfied with our work I can assure you we've spared no effort and spent quite a sum of money in pushing the sales of your products
—— 很高兴又见到你，金夫人。
—— 我也很高兴见到你，布朗先生。
—— 希望你旅途愉快。
—— 是的，旅途很愉快，谢谢你。
—— 我们整整两年没有见面了。
—— 是啊，这次我来是想把我们之间的独家代理协议延长两年。
—— 我们很高兴和你们详细讨论这件事情。你们的协议完成得很漂亮。
—— 你们对我们的工作表示满意，我很高兴。可以说在推销你们的产品 方面，我们费了不少力气，还花了大量资金。
A： Yes， we appreciate your efforts in pushing the sales of our pianos We can see you are experienced in this particular line
B： Thank you
A： But I think the annual sale of 300 pianos for a sole distributorship in Canada is rather conservative After all， you sold around 400 pieces there last year You can sell more this year according to the marketing conditions at your end
B： That is the result of our hard work Well， what annual quantity would you suggest for the new agreement then
A： 500 pieces
B： No， no That's too big a number to be acceptable Let's put it at 450 pieces And we'll strive to sell more， of course We wish to
add another clause For every 50 pieces sold in excess of the quota， we'll get 1% more in commission for our efforts
—— 是的，我们很感激你方在推销钢琴上所做的努力，看得出来你们对 经营这一行很有经验。
—— 谢谢。
—— 不过我认为对加拿大的独家经销来说，年销售量300架钢琴未免太 过保守了。实际上，去年你都卖了400架左右。根据你们地区的市 场情况，今年应该可以销售更多。
—— 那是我们努力工作的结果。那你认为新协议的年销量应是多少呢
—— 500架。
—— 不行，不行。这个数字太大了，我不能接受。定为450架吧。当然 我们会尽力多销。我们想增加一个条款，超过定额之后每多销50 架，我们的佣金就增加百分之一。
A： All right， let's fix it at 450 pieces then And for every additional 50 pianos sold， we'll give you 1% higher commission
B： I suppose all the other terms remain unchanged
A： We would like to make a specific mention of one more point As our sole distributor， you will neither handle the same or similar products of other origins nor re-export our goods to any other
area outside your own
B： No， certainly not That's a reasonable restriction
A： Another thing is that every six months we would like to receive from you a detailed report on current market conditions and the userscomments on our products
B： Yes， we've already prepared one I've brought it with me I'll put it forward when we talk with the manufacturers tomorrow
A： Good， that's all then
B： Good
—— 那好吧，那我们就定为450架吧。另外每多售50架，我们就再多给 你百分之一的佣金。
—— 我想其他条款都不变吧。
—— 另外一点，我想特别提一提。作为我们的独家经销商，你们既不能 经营其他国家的同类或类似的产品，也不能把我们的产品再出口到 加拿大以外的地区去。
—— 那当然不行，这是合理的限制。
—— 另外一点是我们希望每隔六个月收到你们的一份详细的当前市场情 况的 报告 和用户对我们的反馈。
—— 我们已经都准备了一份。我这次把它带来了。明天我们和生产商洽 谈时，我就将它提交上去。
—— 好，那就这些了。
—— 好。
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